Board
Reps

Authority and Authenticity in skateboarding.

Board Reps

is a boutique agency built specifically to assist brands with navigating and participating in skateboarding culture in an authentic and genuine way. Our clients know to respect to skateboarding's past, present, and growing future. We've helped some of the world's top brands, and will work with your brand as skateboarding prepares to enter a new tier of worldwide consciousness.

Our Sister companies specialize in World Class Events and Athlete Management

The Boardr

The Boardr concepts, develops, hosts, and organizes skateboarding's top events like Red Bull Hart Lines and Vans Park Series. We have built the current IOC contest path to qualify for the 2020 Olympics. In addition to touring the world for global contest management, the Boardr also owns and operates grassroots series such as The Boardr Amateur Series and the Grind for Life Series, where many of today's top pros and Olympic hopefuls were discovered years ago. These 15+ annual events target younger, newer participants and cover the United States. The Boardr Live™ software powers several top events in skateboarding, from payment transactions to live scoring and large-scale live broadcast data integration.

The Boardr has direct, unique, and authentic access to the youth and millennial market worldwide.

Excel Management

Excel Management has signed the industry's top skateboarding athletes. The roster includes Shane O'Neill, Alex Sorgente, and Brighton Zeuner, 2016 World Champions of Street and Park, respectively. We also manage skateboard icons like world renowned artist Mark Gonzales, Odd Future founding member of Na-Kel Smith, and the current Women's World Champion of Park Nora Vasconcellos.

With a focus on competition and management, our relationships and experience in the skateboarding business span three decades. Excel Management has deep personal relationships with the skaters that set the trends, fashions, and shifts in the industry.

Board Reps Promise

Our mission is to guide how skateboarding looks to the world when all the big brands start their promotion storms. We want your brand to stay authentic and really understand the history and future of this highly unique, insular, and protective culture.

Our Work

Vans Park Series

Vans Logo
Vans Park Series

This ground breaking and game changing event series for park terrain skateboarding started in 2016. Vans knew to get it right, they needed to partner up with the team at The Boardr to create a top tier event that the industry and skateboarding professionals would support and attend. But work on VPS started long before that. In 2015, we sat down with Vans and hashed out everything from the fine details of seasonal rankings and points, to the long term picture and path to Tokyo for the Olympic Games. At each stop, The Boardr is contracted by Vans to provide full turnkey operational support, including live and instant scoring services via The Boardr Live.

TUMI and Mark Gonzales

Tumi Logo

The world is lucky to have Mark Gonzales. There isn't another person like him. He is the textbook definition of legendary. From being the inventor of modern street skateboarding, to becoming a renowned artist and major style influencer, Mark has created a unique space that no one else can rival. Transworld recognized that by placing him first on their list of the “30 Most Influential Skaters of All Time.” Mark does all the creative for his board company, Krooked, has been on the adidas Skateboarding roster for two decades, and represents the world's most popular streetwear brand, Supreme. In constant demand from both art and skate luminaries, “The Gonz” continues to redefine the boundaries of his legacy.

When Tumi approached us for a campaign involving skateboarding, blah blah blah yeah yeah yeah. Gonz did this and Gonz did that.

Red Bull Hart Lines

Red Bull Logo
Red Bull Hart Lines

When Ryan Sheckler and Red Bull get an idea for one of the biggest new events in skateboarding, they know who to get to work with from the start. Nearly two years in advance, when it was just an idea over lunch, Red Bull and Ryan had already brought in The Boardr to consult, plan, and review everything from potential site visits to developing new and innovative scoring systems that changed the same old rules of skateboarding contests forever. Hart Lines was born out of all this work with a new format factoring in an element of speed. The Boardr has proudly produced three years this leading Red Bull Signature Series event.

adidas Skate Copa

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adidas Skate Copa

When adidas wanted to reach the grassroots level of skateboarding culture, we proposed the idea of connecting with the front lines of where skateboarding culture develops: in local skate shops. A series was created where shop teams were assembled to compete in various worldwide regions, with a Finals for the series in an iconic city, including a contest format in an exciting head to head team challenge format. adidas Skate Copa was born and executed by The Boardr, reaching hundreds of skateboarding shops and local scenes around the world.

adidas Boost Campaign

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adidas Skate Copa

FILL IN THE BLANKS HERE

ESPN World of X

adidas Logo
adidas Skate Copa

FILL IN THE BLANKS HERE

Key Staff

Ryan Clements

Ryan Clements

Ryan Clements has lived and breathed skateboarding since 1985. Captain Sweat Equity has built several premier skateboarding businesses. His role at Skatepark of Tampa gained enough infamy to be a character in the Tony Hawk Pro Skater video game franchise in the early 2000’s. That just got things started though. Co-founding SPoTlight Productions, Excel Management, and The Boardr since, Clements has done it all in skateboarding. From managing the best skaters in the world, to creating and operating events on a global scale with groups like Vans and adidas, this is the skateboarder that brings authenticity to the skateboarding business. On the rare weekends that he’s home, Ryan enjoys skating his "Dream Driveway," and eating ice cream with his wife and two daughters.

Rob Meronek

Rob Meronek

Rob Meronek is a software engineer, Certified Public Accountant, and photographer with over 25 years invested into skateboarding. He was born in the Philippines, and started skating in upstate New York, where he got his first skateboard. After moving to Tampa and graduating from the University of South Florida, Rob got his foot in the door at Skatepark of Tampa by exchanging bookkeeping services for free skating. This eventually led Rob to quit his accounting firm job and join SPoT full-time in 2001. What Rob accomplished in the coming years is impressive. He created the SPoT's POS system and on-line retail store, one of the first live inventory websites in the industry at the time, as well as co-founded SPoTLight Productions, an extension of SPoT whose sole purpose was organizing and executing skateboarding events around the world. After parting ways with SPoT in 2013, he joined back up with old co-worker Ryan Clements to create The Boardr, a new agency with a new vision and approach to how skateboarding events are organized and run, with its main focus being the relationships between event organizers, sponsors, and most importantly, the skaters. With that came the development of "The Boardr Live,” an innovative scoring app that is now used by event organizers around the world to handle every task necessary in running a proper skateboard contest. Outside of skateboarding, Rob is fascinated by anything tech-related. In his free time, he likes to skate his backyard mini-ramp. Rob also helps his wife Brittany run her greeting card business, “Humdrum Paper,” while raising their two sons, Alvis and Remington.

Bob Croslin

Bob Croslin

Bob started skating in ’84 and soon became connected to everyone who would go on to put the Tampa skate scene on the map. Along the way, he fell in love with photography and spent days skipping class to print in the darkroom. He quickly became the guy with a camera at every skate session and was shooting for the skate industry when film and 6 fps were the standard. While building crappy ramps at what would become the Skate Park of Tampa in ’93, he documented his friends turning pro and created what is now acknowledged as the premiere archive of the early days of the park. He received a journalism degree in ‘95 and spent more than a decade in the news industry working for NBC, Microsoft and editorial clients like ESPN, SI, Time, Fortune and National Geographic. Bob started his own commercial photography brand in ’06 and since has worked with celebrities, athletes and produced advertising imagery for Jim Beam, Ford, BurgerKing, DirecTV, WWE, IMG Academy and Animal Planet. These days he can be found cycling and living the dream with his wife and daughter in St Petersburg.

Jesse Norton

Jesse Norton

Jesse started skating with his Cuban refugee best friend in the summer of 85. He developed a 3ft standing ollie to shut up middleschool bullies, after they made fun of his McGill jean jacket his grandmother sewed. She was petrified of snakes. Norton has nearly 30 years of advertising experience working with nearly every top Madison Avenue agency on countless superbowl campaigns on down. There isn't a major or minor account (Coke, Nascar, Sony, Microsoft, EA, Ford,etc) he hasn't worked on in some capacity yet. He owns the worldwide animation studios Fates.com, and the advertising pre-vis group Fanimatics.com. Skateboarding at the 2020 Olympics is the most exciting thing he's ever heard of, so he's not burnt out yet.